London, San Diego, May 6th, 2025

Coaches’ Voice and City SC (City Sports Group) have announced a brand new partnership aiming to build an innovative development framework that supports excellence across the City SC group. The partnership will combine Coaches’ Voice’s best in class educational content, e-learning platform, and elite level European education tours.

This collaboration introduces a comprehensive development framework centered around three key focus areas:

●      City SC Coach Education Center –  Centralised education tools for all coaches,  featuring hundreds of hours of Coaches’ Voice content and courses, plus bespoke City SC curriculums.

●      Sport Session Planner – Session Planner and animation tool used by elite clubs around the world, enabling City SC coaches to deliver effective, time-efficient, and consistent sessions.

●      European Tours – Tailored team tours, providing City SC players access to elite level training camps, tournaments, and immersive experiences with top academies. An annual coach education tour will provide City SC coaches with insights from industry experts into coaching techniques, player development, and team management.

The rollout began with coach onboarding and training on the City SC Coach Education Center and Sport Session planner on May, 3rd.

Announcements of upcoming team and coach education tours will be made in due course.

Steve Cowell, CEO of City Sports Group:

"We’re really excited to be partnering with the team at Coaches’ Voice — they’re outstanding professionals who share our passion for developing the game the right way. This collaboration brings together two organizations committed to raising standards and creating meaningful opportunities for players and coaches around the world. We’re looking forward to building something special together."

Sean Gurley, Affiliate Program Manager, City Sports Group:

"This partnership is a great opportunity for our City SC clubs, coaches, and players. We’re redefining what coaching education looks like for youth soccer clubs by providing access to top-level tools, content, and experiences. It’s all about supporting our clubs and helping them grow on and off the field."

Ben Sciama, Coaches’ Voice:

"We’re thrilled to be collaborating with the team at City SC to deliver world-class, tailored education for coaches and players alike. By combining industry-leading content, technology, and immersive tours, City SC are setting a new standard — ensuring their entire community benefits from the ultimate soccer development experience."

This partnership aligns both organisations around a shared vision for sustainable, long-term football development, ensuring every coach and player benefits from a unified, high-performance framework.

About Coaches’ Voice
Coaches’ Voice is a global platform dedicated to making the best football education accessible globally. Coaches’ Voice educational tools support coaches, players and clubs worldwide in maximising their potential. 

About City SC (City Sports Group)
City SC is a leading youth soccer organisation, with a mission to develop players and coaches through a consistent, high-quality system of training, competition, and education.